Noboa™

A survey is a method of gathering information using relevant questions from a sample of people with the aim of understanding populations as a whole. Surveys provide a critical source of data and insights for everyone engaged in the information economy, from businesses to media, to government and academics.

Online Surveys

Online survey is one of the most popular data-collection sources, where a set of survey questions is sent out to a target sample and the members of this sample and respond to the questions online. Respondents receive online surveys via various mediums such as email, embedded over websites, social media, etc.

Organizations use online surveys to gain insights and feedback about upcoming products or services, change in marketing strategies, enhancement in current features etc.

Characteristics of Online Surveys

Purpose of the online survey

Researchers should decide the objective of conducting an online survey so that the gauged results can be used to enhance products/service, customer service, or any other pre-decided objective.

Accurate research design

For an online survey to bear efficient results, it is important for the researcher to design a thorough research design. How to carry out market research and analysis using online surveys – this can be decided by implementing a research design. The research design will help market researchers in deciding how to collect information using online surveys and how to measure and analyze collected data. The type of research design can be decided according to the research problem an organization is facing.

Upon detecting the research problem, a market researcher can decide from among various types of research design: Cross-sectional, longitudinal, experimental, correlational, etc. In case, an organization intends to conduct an online survey at a particular time, the researchers can rely on a cross-sectional research design, and in situations where the organization wants to observe a change in pattern from a particular time interval to another, the researchers can rely on longitudinal research design.

Clearly defined target samples

A sample is a representative section of target respondents who represent the required characteristics for research and whose inputs can be generalized and applied to the entire target market. After filtering a sample from the target population, the number of individuals who are a part of the sample will be indicative of the sample size. A sample can be formed on the basis of various aspects such as demographics, profession, or any other factor according to the researcher’s experience and knowledge. Samples can be formed using two sampling methods:

• Probability Sampling: every individual of a target population has an equal opportunity to be a part of a selected sample
• Non-probability Sampling: sample is chosen on the basis of the researcher’s judgment, experience, and knowledge and not on random selection

Collection and Analysis of respondent feedback

Including the right survey questions and sending the online survey to the desired sample can lead to productive results only if the collected results are well-analyzed to make informed decisions for the organization. With online survey software such as Noboa, researchers can get analyzed data on a dashboard that keeps updating in real-time as respondents take the online survey. The data presented on this dashboard is in the form of charts and graphs for the ease of statistical analysis for market research.