Noboa™

Noboa started out as a solution to a simple problem, how can we spend less time doing the grunt work in excel and more time discovering insights. Before Noboa, our team was spending hours if not days cleaning and organizing the data before we could get to the fun part of telling the story of the data. So in 2018, we started developing Noboa as a solution to help the Problem Solver at B+A feel confident analyzing large survey data sets and make it easier to find insights using their curious minds.

Over time we’ve added features and updates that continued to build on our original solution as well as thinking of new ways we can use Noboa to deliver the best work for our clients. At B+A we use Noboa for all of our quantitative research:

• Develop audience personas
• Understand behaviors and preferences towards a product or service
• To recruit for qualitative research
• To design research guides
• To track company culture over time
• To assess market trends
• To get a sense check on global cultures and subcultures
• Plus so much more